Portfolio
Note on Confidentiality: Due to the highly regulated nature of my work in the healthcare industry, specific project names and proprietary URLs have been anonymized. The technical challenges and architectural solutions described are 100% accurate to my professional history.
Launched First OTC Birth Control DTC Platform
THE CHALLENGE
Launch a direct-to-consumer website for a historic, first-of-its-kind healthcare product under national scrutiny, with high traffic expectations and strict regulatory requirements.
Launch a direct-to-consumer website for a historic, first-of-its-kind healthcare product under national scrutiny, with high traffic expectations and strict regulatory requirements.
THE SOLUTION
Led development of a Shopify-based marketing and ecommerce platform, implementing analytics, SEO, and CRO experiments to support acquisition and conversion.
Led development of a Shopify-based marketing and ecommerce platform, implementing analytics, SEO, and CRO experiments to support acquisition and conversion.
THE RESULTS
Successfully launched a high-performing, scalable website, capturing 10,000+ leads and supporting a major national rollout.
Successfully launched a high-performing, scalable website, capturing 10,000+ leads and supporting a major national rollout.
Rapid Regulatory Recovery: 7-Day Rebuild
THE CHALLENGE
A high-traffic healthcare website needed to be quickly updated to meet strict compliance requirements, with minimal time and no room for error.
A high-traffic healthcare website needed to be quickly updated to meet strict compliance requirements, with minimal time and no room for error.
The Solution
Led a full rebuild of the site of the site within one week, creating templates, content structure, and CMS workflows while coordinating closely with legal and marketing teams.
Led a full rebuild of the site of the site within one week, creating templates, content structure, and CMS workflows while coordinating closely with legal and marketing teams.
The Results
Delivered a fully compliant, responsive website on time, reducing risk and establishing a more stable foundation for future updates.
Delivered a fully compliant, responsive website on time, reducing risk and establishing a more stable foundation for future updates.
SEO & Performance Optimization
THE CHALLENGE
Improve organic search performance across multiple healthcare websites while navigating strict regulatory requirements and complex content approval processes.
Improve organic search performance across multiple healthcare websites while navigating strict regulatory requirements and complex content approval processes.
The Solution
Led technical SEO implementation across four websites, partnering with an external agency on content strategy while executing on-page optimizations, metadata, performance improvements, and site structure enhancements.
Led technical SEO implementation across four websites, partnering with an external agency on content strategy while executing on-page optimizations, metadata, performance improvements, and site structure enhancements.
The Results
Increased organic search traffic and conversions, achieving a 62% lift in search clicks and 107% growth in organic-driven revenue, all with zero server-side errors.
Increased organic search traffic and conversions, achieving a 62% lift in search clicks and 107% growth in organic-driven revenue, all with zero server-side errors.